Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Google Ads introduced Brand Report, a new dashboard tool that gives ... The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather ...

In the Google Ads Performance Max search category ... Google Ads does hide some queries from the search terms report. Now, Google is being clearer about some of those queries ...

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.

Google's YouTube ad revenue was up more than $1.5 billion from Q3 2024.

YouTube ad revenue provided a bright spot in an otherwise mixed quarter for Google parent Alphabet.

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...