Everyone thinks Google's future is tied to AI, but they're missing the bigger picture entirely. Here's what's really going on ...

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From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

The supermarket has asked customers who use the app if it can share their shopping data with Google and Meta, the parent ...

Lidl shoppers who use the supermarket's loyalty app have been asked if their data can be shared with Google and Meta - the ...

Lidl's app customers have been sent a message over their data sharing permissions regarding Meta and Google as the ...

Lidl has enabled cross-platform advert targeting, allowing its loyalty scheme users to receive personalised ads across Google and Meta.

A notification in the app was this week asking users for new permissions to personalise the ads they are shown on the ...

This is very helpful to understand the relevance of (non-advertising) content that is shown to you. Reports can be generated ...