As people rely more and more on AI for recommendations on everything from product purchases to trip planning, brands are ...

For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

From classic Toonami ads to the Catholic Church, Lucas and Steve take a look at the relationship between anime and advertisements over the years. Disclaimer: The views and opinions expressed by the ...

China is not ready for war, according to a contentious report from a US think tank, which claims the main motivation for the ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

Researchers have consistently found that walking can increase life expectancy. One study reported that adults who walked ...

The ad was graded as an “A” by the Kellogg students and place 9 th on AdMeter. It also made iSpot Tv’s list of the most ...

Here's a look back at all the best and most unique commercials that aired during the Super Bowl this year, from Budweiser to ...

The singer was Jean-Jacques “JJ” Burnel, the band he was fronting was The Stranglers and although at the time he was venting ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...