Facebook remains one of the most powerful platforms for marketing, advertising, and building online businesses. But creating ...
Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
PayPal Holdings Inc. has officially launched PayPal Ads Manager, a service that allows merchants to act as their own retail media network and generate new revenue streams, PayPal says. Retail media ...
Have you ever seen an awesome shirt for sale online? Or a purse? Or even a cat toy? If you found the ad on social media — and if the merchant isn’t a household name — there’s a good chance the ...
So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...
There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...
Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...
I started running Facebook ads for my small design business last year, and let me tell you—it was a game-changer. Facebook's massive user base of over 3 billion monthly active users gives even tiny ...
Editor’s Note: This story, originally published in February 2025, is part of ‘Systems Error,’ a series by CNN’s As Equals, investigating how your gender shapes your life online. For information about ...