PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Boards, whether on behalf of corporations, nonprofits or public agencies, perform better with members with diverse ...

Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...

ChatGPT-4.5 redefines AI with advanced communication, creativity, and persuasion, but raises ethical concerns about its ...

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

The Dairy Council for Northern Ireland (DCNI) has played a key role in helping to shape the new farm support policies that ...

Content from BPR In a world where digital media, streaming platforms and social networks dominate, radio might seem like a relic of the past.

A frequent example is an ad that plays before you see the video ... According to a study, pre-roll ads are mostly effective, unlike mid-roll and post-roll ads they were skippable. And, pre-roll ads ...

Ever stop to think about how those online casinos and sports betting platforms are *really* changing things in Spain? It’s not just about placing a bet; it’s a ripple effect touching everything from ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...

Code and Theory has developed into the emerging tech arm of Stagwell, incorporating innovations such as generative AI and ...