Rep. Alexandria Ocasio-Cortez (D-N.Y.) — not California Gov. Gavin Newsom — had the most effective ad in California's recent Proposition 50 campaign, according to private research by the Democratic ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

The Scale Performance helps businesses track spending and improve social media campaigns with structured social media packages pricing for measurable results. ATLANTA ...

It’s silly. It’s sassy. It can’t spel too good. But Dunkin’s Spidey D doughnut campaign may soon enter the canon of the Canton-based company’s most memorable marketing moments. Spidey D what, you ...

In 1971, future United States Supreme Court Justice Lewis F. Powell was alarmed. The forces he believed were threatening corporate America—consumer advocates, labor unions, environmentalists, and left ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to help brands more easily tap into culture, per details shared with Marketing Dive. The solutions ...

If you've ever turned on the TV to see a harrowing story of a person with a hole in their throat warning against the dangers of smoking, you witnessed an ad by the Tips From Former Smokers campaign.

LONDON – August 15, 2025 – Advertisers can now instantly compare the effectiveness of their ads with their competitors’ using an AI-powered creative testing tool launched by DAIVID. The global ...