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Atlassian Williams Racing announces partnership with Global Digital Transformation Leader Brillio
Ahead of the first race of the 2025 FIA Formula 1 World championship, which kicks off this weekend in Melbourne, Atlassian ...
In It to Win It: The Role Of Strategic Partnerships In Elite Sports
Elite, competitive sports success often hinges on the smallest of margins, the 1%ers. Athletes and teams dedicate years to ...
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Williams F1 introduces new title partner ahead of 2025 season
with the logo displayed prominently on the team’s race kits: “I am delighted to welcome Atlassian into Formula 1 and our evolution into Atlassian Williams Racing. Attracting a title ...