Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...

THE reader in search of a good hook may sometimes ask himself this question: ‘In looking at the book advertisements in the Atlantic, how am I to tell from a few descriptive lines whether the book is ...

Do you feel the sneaking suspicion that your marketing just isn’t producing the returns it should? Listen to your instincts because your hunch might be right on the money. Take your email marketing.

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do ...

Spring is all about renewal, dusting off our old ways of doing things and looking forward to making positive changes both for ourselves and our businesses. Refreshing your marketing is one of the best ...

Human beings — perhaps you remember them? Those carbon-based members of the species Homo sapiens that ruled earth before machines and data took charge, who created entire civilizations along with the ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Design by Michelle Yang. In the modern publishing world, tropes have become a prevalent form of ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...