Understand GST for Indian digital content creators. Learn about GST registration, AdSense income as zero-rated export, LUT filing, domestic brand deal taxation, ITC claims, and common compliance ...

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share.

Earlier in November, Google announced two major changes to its ad platform Google AdSense and the way it worked with publishers and advertisers: updating AdSense’s revenue-share structure and ...

AdSense announced it is changing publisher revenue share structure to pay per per impression. Some say this could be better ...

Google has announced two new changes: updating AdSense’s revenue-share structure and moving to paying publishers by impression. The updates will offer publishers a uniform method to evaluate ...

Google has announced significant changes to its AdSense revenue-share structure and payment model. The changes, which are set to take effect early next year, involve transitioning to paying ...

Google has big AdSense news, which it says won't result in a change to how much publishers get paid. Google said it is changing its AdSense revenue-share structure and will also pay per impression ...

Previously, when publishers have chosen to use AdSense to monetize their content, they have kept 68% of the revenue. This is when the Google AdSense network processed fees within a single transaction.

In addition to updating the revenue-share structure, AdSense will soon transition from primarily paying publishers per click to the display industry standard of paying per impression.

The company says it will pay publishers per impression, and split the AdSense revenue-share into separate rates for buying and selling.