Google is changing the way AdSense counts display advertising impressions, a move the company says will bring its measurement ...

YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program ...

Google today announced two changes to AdSense but doesn’t “expect publishers to see a change in their earnings” and payments. Consistency and “greater transparency” were cited as the reason for these ...

The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process.