When making advertising decisions, support local media first. Communications Fiji Limited Chairman, William Parkinson ...

With a market cap of $2.17 trillion, Google’s parent company, Alphabet (GOOGL), is among the world’s most powerful technology ...

Understand GST for Indian digital content creators. Learn about GST registration, AdSense income as zero-rated export, LUT filing, domestic brand deal taxation, ITC claims, and common compliance ...

Available now through Google Ad Manager, Offerwall lets publishers present readers with multiple ways to access content. These options include micropayments, watching advertisements, taking surveys, ...

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

A path to profit Google is racing to catch up to OpenAI, which has a substantial lead in chatbot market share despite Gemini's recent growth. This has led Google to freely provide some of its most ...

LTK has quietly been building the most lucrative revenue stream for creators since YouTube’s AdSense, one that could reshape the creator economy and redefine how creators monetize their influence.

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share.

For displaying ads with AdSense for content, publishers will receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google’s buy-side or third-party platforms.

Now, AdSense is dividing the revenue share into distinct rates for both the buy-side and sell-side. For displaying ads, publishers get 80% of the revenue after the platform's fee, whether it's ...