From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

Google announced it is leveling up its multiplatform game offering in time for GDC with graphics improvements leading the way.

New research reveals 71% of Apple iOS apps contain hardcoded secrets, exposing sensitive keys that could lead to data breaches and unauthorized access to cloud storage.

As for games on Android, Google now hopes to build on the success of high-end cross-platform hits like Genshin Impact and ...

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would ...

Google is finalizing the acquisition of AdHawk Microsystems for $115 million, aiming to enhance its smart glasses and AR/VR ...

Discover how Waymo, Alphabet's self-driving subsidiary, is revolutionizing autonomous ride-hailing with unmatched tech ...

As users flock in greater and greater numbers to mobile these days, advertising on those platforms is absolutely exploding.

Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and ...

It relied on Google’s Play Store to distribute its app and Google AdMob ad network to reach prospective advertisers. After previously approving and encouraging Unlockd’s services, Google ...

The Google Store is working on an upcoming “Your Devices” view for managing hardware. The page will summarize purchase details, including warranty information. While Google will try to ...