While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Threads begins a limited early test of advertising A report originally published in The Information in 2024 said Threads would begin testing ads with a limited number of adverisers in January 2025, ...

We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025! This premier international advertising and marketing event will focus strongly on cross-border marketing, ...

According to the platform rules, the average pricing of the Cost Per Mile starts at $10 per 1,000 views, and there is a minimum cap of $500 per campaign to be spent. Various companies that run TikTok ...

even as middle-class consumption weakens and advertising revenues for mass-market products decline. The report described India1 as the India which refers to the top 10% of India's population ...

A lawyer at advertising conglomerate Interpublic Group fielded a phone call in December from a lawyer at X. The message was clear, according to several people with knowledge of the conversation ...