HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Articles written by Premkumar Iyer ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

The group expects a 2% growth in organic net revenue compared with 2024. Contact Customer Support at ...