Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.

Returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...