The UAE and KSA, GenAI app marketers sought to capitalise on the market buzz and increased their UA ad spend by 94 per cent ...

Crafted to resonate with the region's younger audiences, KFC Arabia and TBWARAAD have launched a new campaign to promote the ...

The Qatar Airways AI influencer offers a mix of travel content, cultural highlights, and behind-the-scenes insights.

With a career across four continents, Christian Fedorczuk has leadership experience across media, tech and creative ...

Digital ad fraud such as ad stacking, domain spoofing, impression fraud, sophisticated bots and geo-masking techniques, need ...

Dyala Badran will lead the Groupe’s content practice, overseeing strategy, innovation, and scaled delivery across platforms.

The Creators HQ was officially launched with 100 members during the third edition of the 1 Billion Followers Summit 2025.

IWBD Advisory Board Chairwoman Ebru Tuygun on rethinking DE&I programmes to move beyond symbolic "nice-to-have" gestures.

Headquartered in India and now in Dubai, Two99 aims to provide businesses with strategies and tools to adapt and succeed in ...

Augustus Media's Richard Fitzgerald shares the top 10 predictions that will define the MENA media landscape in the coming ...

In addition to the regional collaboration, Warner Bros. Discovery is also bringing new animated content to its Cartoonito ...

If you’re new to PR or curious about its future, here’s a quick guide to the trends you should wat To continue reading this ...