Last year, I launched an Innovation series to give you an inside look into how our teams were working to redefine the video experience in 2021 and beyond. And it was quite a year for innovation at ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

When we craft our policies, we always keep two goals in mind: protecting our community, and providing a home for open discussion and debate. These goals are sometimes in tension with each other, and ...

Since its early days, YouTube has always strived to be a place where creators of all backgrounds can have a voice, find a community and even build a business, including many that may be ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. YouTube creators ...

At Brandcast, we brought together brands and creators to celebrate YouTube's 20th birthday and offered a front row view of how brands can make the most of YouTube. With the world's most influential ...

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...