This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

MMA journalist Ariel Helwani clarified Logan Paul and Jake Paul's face-off poster, as the pair released separate announcements Tuesday with little context as to what their March 27th MAX date meant.