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Netflix is already using generative AI in its original shows

Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.

Netflix admits to using AI in one of its shows

The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.

Netflix just gave its reasons for using generative AI in a TV show — and it could be a watershed moment

Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV show Secret Invasion, and has been rolling out AI features across different ...

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, ...
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Netflix quietly used generative AI in this scene in Eternaut, and no one even noticed

A blink‑and‑you‑miss‑it building collapse in Eternaut episode 6 was crafted with generative AI, slipping past viewers unnoticed.

Netflix reveals that one of its shows used generative AI for the first time

Netflix co-CEO Ted Sarandos revealed that "The Eternaut" made history in a sequence that showed a building in Buenos Aires ...

Netflix uses AI effects for first time to cut costs

Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in ...

Generative A.I. Destroys a Building in Its Netflix Debut

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.