Mara Stolzenbach, director of strategy at dcdx, an advisory firm that specialises in Gen Z, says the key to brand success ...

While Gen Z increasingly favors privacy, solo dorm rooms are as rare as a drop in tuition. Kent State has 24 residence halls ...

Starbucks is hiring two “global coffee creators” to travel the world and make TikToks—and it’s music to the ears of social-media-obsessed Gen Z. The role pays up to $136,000 annually ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

According to Statista, the global influencer market was valued at about $21 billion in 2023 and has grown to $32.5 billion in ...

Starbucks is selecting two lucky individuals for a once-in-a-lifetime opportunity to travel the world, spotlight global ...

Starbucks Corp. is testing a protein option in its drink lineup, wading into a red-hot trend as it seeks to reverse a string ...

Starbucks posted a job that’s making people’s heads spin, offering up to $136K for someone to travel the world and post about ...

Swaying to dance music and TikTok-fuelled pop under a disco ball, young clubbers are packed shoulder to shoulder while sipping on coffee, their energy powered by pour-overs rather than pints.

In a move that’s part menu makeover, part brand reinvention, Starbucks has quietly stepped into the protein wars. And no, ...

Chipotle is releasing its first new condiment in five years: a creamy, spicy Adobo Ranch. It drops on June 17, and Rewards ...