Astronomer released a humorous video featuring Gwyneth Paltrow after leadership changes, following viral Coldplay "kiss-cam."

After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.

The video dropped in the wake of “ColdplayGate,” a kiss-cam controversy at a Coldplay concert at Gillette Stadium nearly two weeks ago.