Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring ...

LA28 Organizers said it's the first time in Olympic and Paralympic Games that such a bid has been undertaken, and it's part ...

LOS ANGELES — The Los Angeles Olympics will be sporting a first. The organizers of the 2028 event will be selling naming ...

Organizers for the 2028 Los Angeles Olympics have secured a major win in generating revenue for the event. For the first time ...

The LA28 Olympics organizing committee secured a first for the 2028 Summer Games, gaining IOC approval to sell venue naming ...

There's a new source of revenue for organizers of LA's 2028 Summer Games, the sale of naming rights for Olympic venues.

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history.

Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, ...

Wasserman called the move "business as usual," noting Al Gore led a similar task force for the 1996 Atlanta Games.

The Los Angeles 2028 Olympics is set to make history by selling naming rights for its venues, challenging traditional IOC ...