The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

The internet is utterly appalled after the White House fiercely defended Sydney Sweeney’s new controversial American Eagle ad ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Author and clinical professor of marketing Marcus Collins joins MJ Lee on “Early Start” to weigh in on the backlash American ...

The message that “Sydney Sweeney has great genes/jeans” paired with close-up shots of her blonde hair and blue eyes in the ...

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes." ...

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.

Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the ...