Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...

Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...

An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...

It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made ...

The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...

A trademark dispute forces an iconic Australian brand to change its name for international markets. Australian sheepskin boot ...

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.