Let’s say, you only do the latter, so now your industry size is down to $1BN. But, remember, we only serve small businesses, not large enterprise-scale corporations. With small businesses comprising ...

The U.S. stock market just broke through $63.8 trillion in public equity value, according to Goldman Sachs. That number is ...

The time has come for our industry to abandon the "Total Market" trap, reject the one-size-fits-all approach, embrace America’s multicultural consumers as segments to be acknowledged, and ...

2. Know Your Audience. When stepping into a new arena, it’s crucial to understand your audience, size up the competition and devise innovative strategies to pin down a competitive edge.

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors ...

Index funds provide efficient and low-cost broad market exposure, which makes them an ideal choice for long-term investment portfolios. Investors frequently look to S&P 500 index funds as well as ...

In this slide, Vori talks about “the largest undigitized retail segment,” which is likely correct, but the $765 billion of total spending in the U.S. isn’t the market size — this is the ...