As previously reported by WWD in July, Shiseido was said to be pursuing skin care brand OSEA and was close to signing a deal, ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

That made clear Shiseido’s stance of focusing on mid- to high-priced skin care products, in which the company has specialized expertise. Although relocating factories to Japan entails a higher ...

Learn more! Lyons shares in the Instagram Reel how she first discovered Shiseido skincare 20 years ago on her first trip to Japan. Calling it one of her all-time favorite skincare brands ...