Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...

Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...

Stylist’s senior beauty writer Charlotte Bitmead is extremely hard to please when it comes to foundations, but the Shiseido Synchro Skin Radiant Lifting Foundation won her over. Here’s why.

Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves ...