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Conjoint Analysis Helped This Company Develop a Blockbuster New Packaging Design and Sell More Product
Stop guessing what your customers value in your product or service. Use conjoint analysis to determine what features are most ...
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...