A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

The Data-Driven Marketing Playbook is an event that provides brand and agency leaders with cutting-edge insights into ...

Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Thomas From, chief product officer at Adnami, shares “Attention metrics are one of the most effective ways to quantify and ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with first-party data reports on the carbon emissions of campaigns run via Google Ads.

Threads begins a limited early test of advertising A report originally published in The Information in 2024 said Threads would begin testing ads with a limited number of adverisers in January 2025, ...

Ad volumes for HR and Recruitment roles went up in January as part of Australia's biggest increase in job ads in over three years, according to the latest employment report from SEEK. The ...

Various companies that run TikTok Ads campaigns report different numbers for CPM, based on the performance of their ads targeted to various audiences located in different geographies. For example, ...