Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

To assist advertisers in measuring and managing their carbon emissions more effectively, Google has introduced Carbon ...

Thomas From, chief product officer at Adnami, shares “Attention metrics are one of the most effective ways to quantify and ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with first-party data reports on the carbon emissions of campaigns run via Google Ads.

Ad volumes for HR and Recruitment roles went up in January as part of Australia's biggest increase in job ads in over three years, according to the latest employment report from SEEK. The ...

Warner Bros. Discovery has halted plans to launch a $10 paywall for its B/R Sports tier, while also pulling sports and news content from the Max ad tier starting March 30. By Etan Vlessing Canada ...