Brand.com’s are connecting HCPs to information, with fewer hoops to jump through, courtesy of new digital tools promising to ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

AstraZeneca has been urging sports fans to “Get Body Checked Against Cancer” in a campaign launched in collaboration with the ...

AstraZeneca is hopping aboard the pickleball craze as its serves up a new marketing push for its asthma med Fasenra. | ...

The EMA warns of products being sold as dendritic cell therapies with little evidence, but high health risks, in the European ...

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

Endo Inc. said Tuesday it has entered into an agreement to divest its international pharmaceuticals business to Knight ...

The FDA approved an expanded label for Iluvien, which is now indicated for the treatment of chronic noninfectious uveitis ...

eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

Bluesky’s less formal and more community-driven environment also offers an opportunity for experimentation. Unlike X, where content must compete against a flood of real-time updates, Bluesky provides ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...