Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of the sportswear giant’s signed female athletes. They responded to ...

CJ Sadler has been making waves in the recruiting world, showcasing his immense talent at the Nike Next Ones event this past ...

This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great ...

Caitlin Clark is working on her Nike signature shoe and logo design, Nike CEO Elliott Hill said in a video interview with Fortune.com. Hill said in the video that Clark was at Nike headquarters ...

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some ... in the way it could if a star football player misses games.

In this exclusive interview with Fortune, Nike's newly appointed CEO Elliott Hill shares his vision for the iconic sportswear brand's future. From intern to chief executive, Hill's 30+ year ...

Now that it’s all over and the Ohio State Buckeyes are the college football national champions, it can be definitively said: expanding the College Football Playoff worked. The grand experiment ...