Adidas is giving its iconic Predator soccer cleats a lifestyle upgrade with the new Predator Megaride sneaker coming soon.

The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...

Adidas says, "When the goal's in your sights, Adidas Predator converts pressure into pinpoint accuracy. The Hybridfeel upper on these League soccer cleats includes an all-over 3D texture and grippy ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Much of the sports equipment used in the United States -- including the balls athletes throw and shoot, the bats they swing, ...

Derbystar took over in 2018 and gave the Bundesliga a fresh re-design. 2026/27 will be the first season in which Adidas will ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking off during the 2025/26 season. Becoming the club’s latest kit ...

The new deal begins on August 1 this summer. Billy Hogan, chief executive officer, Liverpool Football Club, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC ...

While it is not clear if Underwood purchased the Lamborghini SUV he shared in his IG post, it is a microcosm of what the new era of college sports has become.