Discover how to achieve stunning roller set curls on natural hair with this step-by-step tutorial! Learn expert hair preparation, effective sectioning, and the best product application for maximum ...

Discover Maryam's complete natural hair care routine for creating a sleek, moisturized bun. She shares step-by-step tips, ...

Our beauty team rounded up the best Black Friday and Cyber Monday deals on our favorite products. Here are the best hair-care, skin-care, and makeup products on sale now.

An exploration of how effortless beauty became an exhausting standard, masking the real labor behind looking polished.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Infections, droopy eyelids, actual botulism — is saving a few dollars really worth all that risk? For some, the answer is ...

Before she became a full-time beauty and lifestyle creator with more than a million followers, Crystal Nicole was immersed in blueprints, site plans, and structural calculations. A civil engineer by ...

Meet the top influencers in 2026 for fashion, beauty, fitness, lifestyle, health, food, travel, yoga, parenting, pets, and ...

Wallpaper* beauty editor Mary Cleary selects her highlights, from superior skincare to one of the best lipsticks we’ve tried ...

Tired of shaving and waxing? Electrolysis hair removal offers safe, FDA-approved permanent results for all skin and hair ...

Whether you have dry hair, a dry scalp, or both, Maria Nila’s ultra-hydrating shampoo delivers a serious surge of moisture.

Here’s how to get an effortless, textured wave in three simple steps: Spray the hair with Oribe Gold Lust Heat Protection Spray. This product helps to protect your hair from hot tools while repairing ...