A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Alcohol companies are changing the way they market their products. Cross-border promotion and ‘programmatic native advertising’ that is data-driven and participatory is more common. 1 This form of ...

Learn what is native advertising and how it can help you enhance your brand visibility and credibility in highly cost-effective ways.

Titled Fake Friends and Sponsored Ads: The Risks of Advertising in Conversational Search, the paper, comes from Jacob Erickson, Visiting Assistant Professor of Computer Science at New York’s Vassar ...