Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select ...

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. Learn ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

Google (GOOG) is reportedly nearing a deal to purchase AdHawk Microsystems, which could help bolster its re-entry into the smart glasses or augmented reality headset market, according to Bloomberg.

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.

Commercials starring WNBA players during WNBA games were 103% more effective than ones that didn't, the report said. In soccer, ads with National Women's Soccer League players that aired during ...

NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

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