MM&M

Script lift is 32% higher in trigger-based messaging, Doceree point-of-care study finds

Point-of-care (POC) channels drive three times as much script generation compared to other online channels, according to Doceree’s latest annual report released this week. The 2022 edition of Doceree ...
Yahoo

GSK gets a lift as Express Scripts reinstates lung drug Advair

LONDON (Reuters) - GlaxoSmithKline (GSK.L) received a boost on Monday from a decision by Express Scripts (ESRX.O), the largest U.S. pharmacy benefit manager, to reinstate its top-selling lung drug ...
MM&M

Study: Populus affirms link between script lift and telehealth

Script lift is the ultimate goal for many pharma marketing campaigns, but definitively tracking it often proves elusive. Populus Media, however, believes it has made gains in boosting script lift in ...
Pharm Exec

Triggering Script Lifts: Strategic Imperatives in Real-Time Pharmaceutical Marketing

Data utilization in real-time targeting is a linchpin for success in navigating the intricacies of contemporary pharmaceutical marketing dynamics. The recent strides in digital technology within the ...
Yahoo

Analyst lifts Express Scripts rating, price target

NEW YORK (AP) -- A Jefferies analyst lifted his rating and price target for Express Scripts on Monday, saying uncertainties surrounding member enrollment and contract attrition is gone. Brian ...
Seeking Alpha

OptimizeRx Demonstrates Measurable Script Lift for a Major Depressive Disorder Brand Targeting Physicians of Hard-to-Reach Patients

WALTHAM, Mass., July 15, 2024 (GLOBE NEWSWIRE) -- OptimizeRx Corp (OPRX). (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach ...