One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

November 12, 2025 - Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across ...

"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...

Reddit's "Interactive Ads" easily tie into conversations on the platform that may relieve some advertisers' and marketers' ...

A launch announcement came on Halloween, but it wasn’t until November 10 that it gained widespread attention — and a watchful eye — from the broadcast media industry. One of the “Big Tech” Goliaths ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Reddit is testing a new advertising format that turns traditional campaigns into interactive experiences as part of a broader strategy to tap into new sources of advertising revenue. The social media ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...