IAB’s in 2026 is tackling measurement, privacy and publisher vitality, because someone has to be the responsible adult in ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

Havas is reportedly in preliminary talks with WPP over a potential strategic arrangement, according to media reports.

Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

November 12, 2025 - Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across ...