One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

Havas is reportedly in preliminary talks with WPP over a potential strategic arrangement, according to media reports.

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher ...

With less than a month to go before Geoff Keighley's combination accolade blitz and advertising bombardment, The Game Awards ...

Residents and guests at Mallard Court care home in Bridlington enjoyed an afternoon of fun and laughter with a live music ...

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to ...

Grab has rebranded its GrabRewards programme to GrabCoins, rolling out a broader set of earning mechanics across Southeast Asia.

News 19’s Ellie Byrd sat down with Karen Reeves, the President and CEO of the Better Business Bureau of North Alabama, to ...

Selling a company isn't every founder's measure of success, but these entrepreneurs had big exits with their startups very ...

Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.

With the Christmas shopping season just beginning, here are some tips to avoid falling for false sales of the year's hot toys ...