Bit by bit, Yamaha is creeping closer to our industry’s global voice for smart mobility – today, in particular, considering Yammie’s CEO just became the president of the one group that exists to ...

Yes, virtual models and influencers are a trend these days, so be prepared to (re)meet Imma. Much to nobody's surprise, she comes from Japan and she now drives a Porsche Taycan, at least in the way a ...

This is Imma. She’s your new fashion icon. Nope! Imma isn’t real. She’s actually a computer-generated fashion model who looks so lifelike, you’d swear she’s a full-blown Insta star. First few pictures ...

Imma, a non-human who has a large human following on social media (Instagram, TikTok), appears in a new campaign in mainland China for Unilever's Magnum. The brand is launching its first flavour made ...