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Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

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Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Some advertisers estimate the impact to be in the tens of thousands in terms of lost revenues. In an update published Monday ...