In its fiscal year 2024, AppLovin’s net income skyrocketed to a mind-boggling $1.58 billion. That’s up 343 percent from 2023, ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select ...

You don't always have to. You may not realize it, but how you are watching the videos on YouTube matters as much as what ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...

The Department of Justice (DOJ), along with 38 state attorneys general, has backed away from part of its proposed remedy in ...

The legal filing by the plaintiffs, the United States Department Of Justice and State Attorneys General, argue that Google ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

In the fast-evolving world of digital marketing, finding a reliable, results-driven agency is key to achieving long-term ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...