Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting ...

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the ...

Intelligent products were on full display during the game, but they all took different approaches in marketing.

Two U.S. senators recently called out Amazon, Google, verification vendors and watchdogs over child porn ad placements.

I’m not talking about using something like Kagi, although that’s one way to do it. Last year, I directed Verge readers to a Tedium blog post explaining how to add “udm=14” to your browser’s default ...

Google Sites vs. Wix is more nuanced than it seems on the surface. Yes, Google Sites is a very simplistic website builder ...

Google has had to edit a section of a Super Bowl ad due to an incorrect response from Gemini. More details here.

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area.