Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

Reddit said its user-growth numbers were affected by Google search “volatility” triggered by an algorithmic change.

Reddit’s ambitions to build its own AI-powered search business suggest even Google’s allies need to find ways to protect ...

BofA Securities analyst Justin Post maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google with a ...

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Sundar Pichai, CEO, highlighted strong Q4 performance driven by AI advancements and a combined annual revenue run rate of $110 billion for Google Cloud and YouTube. He emphasized progress in AI ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Google has rolled out a series of updates to its Demand Gen platform to help businesses drive more performance across ... where 61 percent of Gen Z users report feeling a closer connection to ...