Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share.

Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK. Nicola Agius on January 30, 2024 at 12:30 pm | Reading time: 2 minutes Chat with ...

With Google switching to bidding only, this meant that this tactic was not valid anymore. It meant a further decrease in eCPM for publishers and uncertain faith for GAM partners - which either needed ...

For the last few years, Google Ad Manager reseller networks have been one of the most profitable ad monetisation hacks in mobile advertising. By using one or more GAM resellers, mobile publishers ...

Besides Google AdMob, Mintegral will soon join Google Ad Manager as a bidding and waterfall SDK network, empowering a wider range of developers to boost their ad revenue.

Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some of your more "loyal ...

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which ...

Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in ...