With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered. In fact, there are ...

Google Ads VP and GM Vidhya Srinivasan shared insights in her 2025 letter to the industry on how consumer behavior is ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

G oogle updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and ...

Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across ...

Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With ...

As a result of the Honey expose, Google has now changed its Chrome extension policies concerning affiliate ads and marketing.

Ensure your brand positioning and your brand narrative online is an accurate representation to your customers with a ...

Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.