Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Google’s Gemini AI assistant does not have ads today, but the company has “very good ideas for native ad concepts" on the ... Pichai said. For example, Gemini 2.0 was built with the view ...

We don't need to go into all of the examples of why. But it is. Look around. Hate is everywhere. "We need to get this under control," Kraft said, "or we're not going to good places." "This ad ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

As developers increasingly turn to AI models for guidance, both developers and toolmakers want to ensure that models’ recommendations are fair, accurate, and not for sale. But how?

We've brought it to, for example, with a dedicated app on ... And we do have very good ideas for native ad concepts, but you'll see us lead with the user experience. But I do think we're always ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

Stop fretting — AI will just be a cheerful pal that will prepare you for job interviews, tell you fun factoids, take your ...

Experts break down the 2025 Super Bowl ads. “A lot of brands have seen what worked in the past, and are going back to it.” ...