The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In ...

Lewis Hamilton made his maiden drive in a Ferrari Formula One car on Wednesday, 22 January, in what he described as one of ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Lewis Hamilton drove a bright red Ferrari Formula 1 car for the first time ahead of the upcoming season. Ferrari posted the ...

The watchmaker’s groundbreaking advancements, such as the Mikrograph stopwatch in 1916 and the launch of the iconic TAG Heuer Formula 1 watch in 1986, mirror the sport’s relentless pursuit of ...

TAG Heuer will add five new models to their Formula 1 Collection, including a limited edition Oracle Red Bull Racing ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s ...