New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

One of the most striking findings is that GenAI ads evoke stronger emotional reactions than those not using AI. But here’s ...

Reach plc has unveiled new research, conducted by PA Consulting, which demonstrates the effectiveness of advertising in ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Andrew Tindall, armed with months of System1 research, reveals that despite what we people say, they can’t tell if an ad is ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

A middle finger up to those incensed by diversity in TV ads: "We’re queer people going through a very difficult period," says ...

Leaked documents have recently shed light on a troubling discrepancy between Meta’s public commitments and its advertising ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...